Strategic marketing planning
Gilligan, Colin2009
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'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.
Main title:
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
Author:
Gilligan, Colin, authorWilson, R. M. S. (Richard Malcolm Sano), author
Edition:
Second edition.
Imprint:
London : Routledge, 2009.
Collation:
x, 552 pages : illustrations (black and white) ; 25 cm
Notes:
Previous edition: London: Butterworth-Heinemann, 2003.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781856176170 (pbk)
Dewey class:
658.802
LC class:
HF5415.13
Language:
English
BRN:
1894517
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