Click here : the art and science of digital marketing and advertising

Schultz, Alex2025

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Summary

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Alex's unparalleled expertise and experience is crystallised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - 'Click Here' is the book you need to read if you want to grow your business.