iWar : Fortnite, Elon Musk, Spotify, WeChat, and the siege of Apple's empire
Higgins, Tim (Journalist)2025
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Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas. In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its monopoly. This book weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.
Main title:
Author:
Higgins, Tim (Journalist), author
Imprint:
London : Torva, 2025.
Collation:
352 pages ; 24 cm
ISBN:
9781911709640 (hbk)
Dewey class:
338.761
LC class:
HD9696.2
Language:
English
Subject:
BRN:
4250733
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