Granny Takes a Trip : high fashion and high times at the wildest rock 'n' roll boutique

Gorman, Paul2025

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Summary

Granny Takes A Trip was more than just a shop and a fashion brand; it was the original rock and roll clothes boutique, the template for all that followed. What started as an odd retail venture/art installation in a depressed part of London known as World's End became an international byword for glam decadence in Manhattan and Hollywood, combining flamboyant style and all manner of countercultural activity to attract everyone from Pattie Boyd, Marianne Faithfull and Anita Pallenberg to Elton John, Jimi Hendrix, Miles Davis, Mick Jagger, Rod Stewart, the Beatles, and Lou Reed. Unfolding over a decade-and-a-half, this tumultuous story invokes a cast of often unique, sometimes entitled, unusually talented and troubled individuals on a collective mission to shake up austere, repressed, class-ridden Britain and white bread America.