The personal branding playbook : turn your personality into your competitive advantage

Sordell, Amelia2024

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Summary

Take control of your personal brand and become an person of influence today. Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you. Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, this title reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model.