A brief guide to business classics : from The art of war to The wisdom of failure

Russell, James M.2017

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Summary

The world of business books is a curious place where one can find everyone from great businesspeople like Warren Buffett, Steve Jobs and Elon Musk, to the most spectacular business failures such as Enron and the sub-prime business market. There are geniuses, hard workers, academics and entrepreneurs as well a few charlatans and hucksters. There's even room for Donald Trump. The 70 titles covered here were chosen with various parametres in mind: to cover a range of areas of business, from sales and marketing to negotiation, entrepreneurship to investing, leadership to innovation, and from traditional and corporate models of business to start-up manuals and alternative angles on the subject.